Bob Moesta recently appeared on the”Brand Labs Series Podcast”, hosted by Brian Walker and Natalie Pyles. On the show Bob gave an overview and background of the Jobs to be Done Framework and used it to explain how people shop and why people buy. You might remember Brian as the Mattress Interview Guy who was interviewed by Bob and I at a Switch Workshop at Basecamp’s Headquarters in Chicago. The Mattress Interview was featured on JTBD Radio and was later immortalized in Clayton Christensen’s book Competing Against Luck.
Below you will find:
- A full overview of Bob’s appearance on the “Brand Labs Series Podcast”.
- Some quotables from Bob.
- Show Notes: (with a link to the podcast on Brian’s blog)
- A full transcript of the interview.
Enjoy!