The Switch Workshop will be held in Detroit at the Madison Building on January 24th and 25th 2017!
Join us to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework.
The event is limited to 40 people and tickets always go fast, so if you’re interested, register now.
Want to go even deeper with your JTBD learning? Join us on Day 2 and participate in a quick, one day Jobs-to-be-Done project. We’ll put the JTBD tools to work and conduct a number of interviews focused on one product, then introduce some of the techniques that we use to analyze interviews and identify useful insights.
Why do people really buy your product?
Here’s What to Expect
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
And you’ll be able to put everything you learned to immediate use.
There’s only one simple requirement: You’ll be asked to describe something that you purchased recently.
Bob is an entrepreneur, innovator and ‘the milkshake man’ from Clayton Christensen’s famous example of Jobs To Be Done. Bob was one of the principal architects of the JTBD framework in the mid 1990s.
Over the last 8 years Chris has transformed JTBD from a complex theory into an easily understood and highly effective design tool. He helps companies from Fortune 500s to startups develop great products by uncovering what really drives consumers to purchase.
Tweets & Testimonials
The cost is $1,000 to attend the workshop.
OPTIONAL: Join us on Day 2 and participate in a quick, one day Jobs-to-be-Done project (additional fee of $500). We’ll put the JTBD tools to work and conduct a number of interviews focused on one product, then introduce some of the techniques that we use to analyze interviews and identify useful insights.
These events sell out fast (often in less than 48 hours!). If you want to come, register now!