It's more than just Milkshakes. Get the latest on Jobs-to-be-Done here.

Author Archives: Alan Klement

Getting Started With JTBD Interviews

Alan Klement // 05.09.14

Getting Started With JTBD Interviews David Wu & Alan Klement At the New York Jobs To Be Done Meetup, we love to learn, practice and discuss how to get the most out of Jobs-to-be-Done interviews. However, one thing we did …

Read More

Filling in Lean’s Gaps

Alan Klement // 03.18.14

‘Get out of the building!’ ‘Talk with customers’! ‘Genchi Genbutsu’ …the above insights, and others like them, are great advice from practitioners of the Lean methodology. They hammer into the entrepreneur’s brain the importance of talking directly with customers before …

Read More