Author Archives: Alex Lumley

This is the best introduction to Jobs to be Done on the internet.  After watching you will: Understand the basics of the JTBD framework: Why JTBD is important for your company and an explanation of the Forces of Progress and the Timeline. Have …

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“Understanding a product’s actual job makes improving the product easier. Clayton Christensen, professor at Harvard Business School talks about the job to be done. View more of the series at http://phoenix.edu/lectures.”