Chris Spiek | Jobs-to-be-Done

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

Chris Spiek // 06.04.19

This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led …

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1

Chris Spiek // 05.09.19

This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they …

Can an Innovation Get You Into Heaven? Bob Moesta and Brian Walker talk Jobs-to-be-Done

Chris Spiek // 05.08.17

Bob Moesta recently appeared on the”Brand Labs Series Podcast”, hosted by Brian Walker and Natalie Pyles. On the show Bob gave an overview and background of the Jobs to be Done Framework and used it to explain how people shop and why people …

Live Jobs-to-be-Done Interview: Eva’s Camera Purchase

Chris Spiek // 04.19.17

Interviewing a consumer or decision-maker about a purchase that they’ve made is one step involved in uncovering Jobs-to-be-Done insights (if you’re new to the framework, check out this video on jobs-to-be-done basics). We ask some strange questions when we interview. To …

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

Chris Spiek // 04.06.17

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project …

Jason Fried on Using JTBD at Basecamp

Chris Spiek // 02.24.17

For more than 15 years, Jason Fried has helped individuals and teams improve their collaboration, productivity and the nature of their work. Jason is the co-founder and CEO at Basecamp, a “… saner, calmer, more organized way to manage projects …

Upcoming Switch Workshop in Detroit on January 24th and 25th

Chris Spiek // 12.12.16

The Switch Workshop will be held in Detroit at the Madison Building on January 24th and 25th 2017! Join us to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework. …

Increasing SaaS Feature Adoption with Jobs-to-be-Done

Chris Spiek // 07.14.16

As Jobs-to-be-Done continues to gain popularity in the SaaS community, many founders and product teams are struggling with the same question: “How do we apply JTBD when there is no purchase?” A conversation that I have on a weekly basis goes something like: …

For the Jobs-to-be-Done Doubter on Your Team

Chris Spiek // 06.13.16

Over the years we’ve worked to make Jobs-to-be-Done easier to learn and understand, but it can still be a complex idea to explain. If you’re struggling to convert a team member, this video of Sian detailing her journey will help. Still getting push-back …

Doing SaaS Cancellation Interviews (the Jobs-to-be-Done Way) by Ruben Gamez

Chris Spiek // 10.22.15

Ruben Gamez, founder of BidSketch, put together an excellent step-by-step guide to doing interviews with people who have cancelled their subscription to your SaaS product. If you run a SaaS business, this is a must-read! http://www.extendslogic.com/business/jobs-to-be-done-cancel-interviews/

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Author Archives: Chris Spiek