David Wu | Jobs-to-be-Done

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How to introduce Jobs To Be Done to your organization: A bottom up approach to spreading the word about JTBD

David Wu

So you’ve discovered this great framework for thinking about products called Jobs To Be Done. You’ve listened to the milkshake talk by Clay Christensen 20 times. You’ve devoured the content on jobstobedone.org. You’re excited to get started…but. How do you …

Better products through chemistry

David Wu

As a product manager, I’m a big fan of the Jobs To Be Done framework for finding causal reasons why people switch from one product to another. In the framework, we often talk about the importance of energy. Energy manifests itself as the …