A simple explanation for those interested in the theory of Jobs to be done and how they can apply it to their products.
What is Jobs-To-Be-Done (JTBD)?
A simple explanation for those interested in the theory of Jobs to be done and how they can apply it to their products.
If you listened to the episode of Jobs-to-be-Done Radio where we had Des Traynor on with us, you heard Bob mention the “discussion” he had with me over the contact button. Let me set the scene. . .