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Author Archives: Ervin Fowlkes

What is Jobs-To-Be-Done (JTBD)?

Ervin Fowlkes // 02.08.17

A simple explanation for those interested in the theory of Jobs to be done and how they can apply it to their products.

Upcoming Switch Workshop at Basecamp in Chicago

Ervin Fowlkes // 03.23.15

The Switch Workshop will be held in Chicago at the Basecamp Headquarters on April 24th. Join us to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework. The …

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It’s just a contact button. . . or is it?

Ervin Fowlkes // 03.04.14

If you listened to the episode of Jobs-to-be-Done Radio where we had Des Traynor on with us, you heard Bob mention the “discussion” he had with me over the contact button. Let me set the scene. . .

Register for The Chicago Switch Workshop

Ervin Fowlkes // 05.31.13

The next Switch Workshop will be held at 37 Signals on June 21st. This event is sold out. Join us at the 37 Signals office on June 21st to take a deep dive into why people buy and how they …

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Uncovering the Wine Jobs-to-be-Done

Ervin Fowlkes // 04.03.13

Help us discover the Jobs that wine is hired to do. We’re going to apply the Jobs-to-be-Done Framework in a whole new way, and you can join us regardless of your experience with Jobs-to-be-Done. Instead of doing this research for …

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