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August 7th: JTBD Q&A Session at Meetup in NYC

Chris Spiek // 08.05.13

meetup-logoWe get really excited when smart people at cool companies learn and adopt the Jobs-to-be-Done interview technique. The people at Meetup are a great example of that!

This Wednesday, Meetup will be hosting a Jobs-to-be-Done Q&A Session at their NYC Headquarters with Bob Moesta and me to answer all of the deep, probing questions that you have about applying the JTBD framework (we’ll be Skyping in from Toronto).

Here’s a description of the event:

This will be a Q&A session with Bob Moesta and Chris Spiek from the ReWired group over Skype. We’ll be able to pick their brains and hear their stories about using Jobs To Be Done to create better products and marketing strategies. Together they have over 20 years of experience putting the concepts behind Jobs To Be Done theory to work.

If there’s time, we’ll also try out an interview session with a member and try to unpack the techniques used in building the JTBD Timeline and Forces Diagram. Will be a great night of learning and sharing.

If you’re going to be in NYC on Wednesday, be sure to RSVP to the event. We hope to see you there!