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Photos from SF Switch Workshop | January 2013

Chris Spiek // 02.01.13

cover-postThe Switch Workshop hit the west coast on January 29th, 2013, with another group of 24 curious entrepreneurs, marketers, and product developers gathering at the W Hotel in San Francisco to learn about why we buy the products that we buy.

Each attendee watched and participated in live interviews, and took a deep dive into the background of the Jobs-to-be-Done Framework.

We’d like to extend a huge thanks to everyone who attended, and everyone who helped to make this workshop happen.

We hope you’re armed with a new understanding of why people switch, and a new approach to designing and developing great profitable products!

Next Switch Workshop: March 8th, 2013 in Chicago

Watch this website and the #JTBD Hashtag on Twitter to find out about the next Switch Workshop which will be held at 37signals in Chicago on March 8th!

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