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Sign Up for the San Francisco Switch Workshop on January 29th

Chris Spiek // 01.15.13

The last two workshops sold out in days and space is limited to 24 attendees; lock in your seat now!

Join us at the W Hotel in San Francisco on January 29th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).

The Switch Workshop is coming to San Francisco thanks to Phil Caravaggio, the CEO of Precision Nutrition.  You’ll hear about Phil’s experience during the first Switch Workshop, and how Jobs-to-be-Done has influenced his approach to growing his business.

Jason Fried will be joining us as always, this time via Skype from the 37signals office in Chicago.

You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.

You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.

You’ll participate in live customer interviews.

And you’ll be able to put everything you learned to immediate use.

There’s only one simple requirement: You’ll be asked to bring something with you. It won’t be a big deal. Details will be provided one week before the workshop.

The cost is $1,000 to attend the full-day workshop. Space is limited to 24 attendees, so if you want to attend, register now.