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It’s just a contact button. . . or is it?

Ervin Fowlkes // 03.04.14

If you listened to the episode of Jobs-to-be-Done Radio where we had Des Traynor on with us, you heard Bob mention the “discussion” he had with me over the contact button.

Let me set the scene. . .

I had just started working with Re-Wired full-on and one of my first tasks was to get the site ready for the Business of Software conference where we were speaking. Our previous site was a little outdated and didn’t have an easy way for people to contact us.

It wasn’t going to be a complete design project, we wanted to get a clean look up and running while we worked on the larger project over the next year.

So I had the design coded and I decided to give him a glimpse of what I had so far.

What happened next was. . . well . . .


Here’s the audio from the conversation. I should have known I was in trouble when Bob says “let me get my recorder…”

The Net Result:
I have to go back to the design team and we are tasked to think through the site from a Jobs Perspective.

When I was solely in the dev world we were all about deliver fast. We had timelines and customers that wanted everything yesterday. I am curious, how many of you in the design world actually struggle over the small details like a contact button?

Where do conversations like this fit in the Build-Measure-Learn Framework of Lean Startups?
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