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16 Search Results for: forces diagram

Clay Christensen on Jobs-to-be-Done & OpenTable

Chris Spiek

This week Bob and Chris are honored to be joined by Clayton Christensen  on Jobs-to-be-Done Radio.  Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer …

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Financial Services Through the Lens of Jobs-to-be-Done

Chris Spiek

  This week’s show features guest Stephen Mohan, Managing Director of Operational Services of Cofunds.  Stephen joins us to talk about financial services through the lens of Jobs-to-be-Done. We contrast how the financial planner’s view of the competitive set (retirement …

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Better products through chemistry

David Wu

As a product manager, I’m a big fan of the Jobs To Be Done framework for finding causal reasons why people switch from one product to another. In the framework, we often talk about the importance of energy. Energy manifests itself as the …

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Dave and Brenna from MeetUp on JTBD Radio

Chris Spiek

During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go …

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Teaching How to Think vs Teaching What to Think

Bob Moesta

This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company.  He reinforces for us …

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