JTBD News

Bob Moesta recently appeared on the”Brand Labs Series Podcast”, hosted by Brian Walker and Natalie Pyles. On the show Bob gave an overview and background of the Jobs to be Done Framework and used it to explain how people shop and why people …

Read More

Interviewing a consumer or decision-maker about a purchase that they’ve made is one step involved in uncovering Jobs-to-be-Done insights (if you’re new to the framework, check out this video on jobs-to-be-done basics). We ask some strange questions when we interview. To …

Read More

This is the best introduction to Jobs to be Done on the internet.  After watching you will: Understand the basics of the JTBD framework: Why JTBD is important for your company and an explanation of the Forces of Progress and the Timeline. Have …

Read More

A simple explanation for those interested in the theory of Jobs to be done and how they can apply it to their products.

“Understanding a product’s actual job makes improving the product easier. Clayton Christensen, professor at Harvard Business School talks about the job to be done. View more of the series at http://phoenix.edu/lectures.”

As Jobs-to-be-Done continues to gain popularity in the SaaS community, many founders and product teams are struggling with the same question:   “How do we apply JTBD when there is no purchase?” A conversation that I have on a weekly basis goes something like: …

Read More

Over the years we’ve worked to make Jobs-to-be-Done easier to learn and understand, but it can still be a complex idea to explain.  If you’re struggling to convert a team member, this video of Sian detailing her journey will help. Still getting push-back …

Read More

Ruben Gamez, founder of BidSketch, put together an excellent step-by-step guide to doing interviews with people who have cancelled their subscription to your SaaS product. If you run a SaaS business, this is a must-read! http://www.extendslogic.com/business/jobs-to-be-done-cancel-interviews/

Adam Watham recently interviewed Ryan Singer from Basecamp on the Full Stack Radio podcast. If you’re new to Jobs-to-be-Done, Ryan provides a great intro to it in this podcast. If you’re a designer or product manager, you’re going to listen …

Read More