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Jason Fried on Using JTBD at Basecamp

Chris Spiek // 02.24.17

For more than 15 years, Jason Fried has helped individuals and teams improve their collaboration, productivity and the nature of their work. Jason is the co-founder and CEO at Basecamp, a “… saner, calmer, more organized way to manage projects …

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Ash Maurya on Jobs-to-be-Done and Running Lean

Chris Spiek // 06.30.14

On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated …

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