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Upcoming Switch Workshop on November 2nd

Chris Spiek // 10.16.12

The first one went so well that we couldn’t wait to do it again.

Join us in Chicago at the 37signals headquarters on November 2nd to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).

You’ll participate in live customer interviews.

You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.

You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.

And you’ll be able to put everything you learned to immediate use.

There’s only one simple requirement: You’ll be asked to bring something with you. It won’t be a big deal. Details will be provided one week before the workshop.

The cost is $1,000 to attend the full-day workshop. Space is limited to 24 attendees and the first event sold out in just five days, so if you want to attend, register now.