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Upcoming Switch Workshop April 12th in Chicago

Ervin Fowlkes // 03.19.13

The next Switch Workshop will be back at 37 Signals in Chicago on April 12th 2013

Join us at the 37signals headquarters on April 12th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).

You’ll participate in live customer interviews.

You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.

You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.

And you’ll be able to put everything you learned to immediate use.

There’s only one simple requirement: You’ll be asked to bring something with you. It won’t be a big deal. Details will be provided one week before the workshop.

The cost is $1,000 to attend the full-day workshop.

This event has sold out (in less than 48 hours!).  Please stay tuned for information on the next Switch Workshop. We’ll be announcing it soon.