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Upcoming Switch Workshop in NYC at Meetup on May 16th

Ervin Fowlkes // 03.26.14


The Switch Workshop is coming to Meetup in New York City on May 16th!

Join us at Meetup on May 16th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).

The event is limited to 32 people and tickets always go fast, so if you’re interested, register now.

Why do people really buy your product?

Here’s What to Expect

You’ll participate in live customer interviews.

You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.

You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.

And you’ll be able to put everything you learned to immediate use.

There’s only one simple requirement: You’ll be asked to describe something that you purchased recently.

Tweets & Testimonials

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Register Now

The cost is $1,000 to attend the full-day workshop.

These events sell out fast (often in less than 48 hours!). If you want to come, register now!

Eventbrite - The Switch Workshop